The Burning Crusade sold 2.4 Million copies in the first 24 hours...
2,400,000 x $39.99 - production cost... carry the one...
Anyway, its a boatload of cash. $4,000,000 per hour was spent by gamers last Tuesday. To doubt the relevance of our community or our our market from a strategic business sense is unthinkable.
And no digital downloads means Blizzard has retained their spot as every game store's favorite company.
You would be surprised what Joe Shopkeep can do for your game's dominance when he wants too. Just go to your local EBGames right now and see the WoW product placement vs. the Vanguard pre-orders or the EQII & company boxes. Sherlock Holmes couldn't find those products if he wanted to, while WoW has 5-6 different displays around the store.
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